Hosanna Joy Branding 

Hosanna Joy is my personal design and art Instagram account. For this project, I went through the stages of design by creating a brief, a mood board, sketching, and then finally building. This project allowed me to focus on my desired path of design in branding and learn about integrating client values and aesthetics into effective design that can work in settings such as social media, websites, and printed materials. The final deliverable was a brand guide booklet. This booklet was meant to personally connect to the brand creatively. Since Hosanna Joy is my personal brand and I wish for my designs to feel personal, sincere, and intimate while also feeling rejoiceful  I was inspired by journals that I have written in and sketched in over the years.  The journal/brand guide has lined notebook paper in the brand's colors and has a scrapbook aesthetic to it.